CICRM Syllabus

Foundation – Certificate in Customer Care

1. Principles of Marketing
2. Principles of Selling
3. Business Communications
4. Principles of Customer Care
5. Business Law
6. Business Economics and Statistics

Admission Requirements: O- Level, GCE, WAEC, NECO or equivalent.

Intermediate – Diploma in Customer Service

1. Consumer Behaviour
2. Managing Customer Information System
3. Business Relationship Environment
4. Sales and Marketing Research
5. Customer Service Management

Admission Requirements: Completion of the Foundation of professional qualifying examinations or a recognised National Diploma (ND) or equivalent.

Professional Part 1 – Higher Diploma in Customer Service

1. Customer Management Techniques
2. Managing Business Operations
3. Relationship Marketing Management
4. Applied Public Relations
5. Call Center and Multi-Media Technology

Admission Requirements: Completion of the Intermediate qualifying examinations or a recognised Higher National Diploma (HND) or Degree or equivalent. Or Final membership certificate of any of the following professional bodies:

? The Chartered Institute of Marketing
? The Institute of journalism/Communication
? The Institute of Public Relations
? The Institute of Industrial Relations
? The Institute of Sales and Marketing Management
? The Institute of Direct Marketing

Professional Part 2 – Post Graduate Diploma in Customer Relationship Management

1. Strategic Customer Management
2. International Marketing Management
3. Customer Service Marketing
4. Business Policy and Management
5. Customer Relationship Management: (Case Study)

Admission Requirements: Successful completion of the Professional qualifying examinations in Customer Services Customer Relationship Management or a recognised Master’s Degree in English, Marketing, Communication, Consumer Behaviour, Public Relation etc.